Demystifying the retail apocalypse
80% of the $26 trillion spent on retail globally each year is done offline, but the online shift is underway. Even for offline purchases, online already plays it's part, in consumer research, browsing, and price comparison. In recent months, major retail failures have dominated headlines, but despite very challenging macro conditions, this can also be seen as an acceleration of an online shift already underway, rather than a broadscale retail apocalypse. This landscape focuses on technologies being developed to solve retailers’ main challenges.